Sail America recently merged its Strictly Sail Pacific show with the Northern California Marine Association’s Pacific Power Boat Expo.
“There is a large crossover market in the region, and combining the shows will draw a much larger crowd who now can enjoy the very best in both power and sail in one location,” said Jorgen Bateman, director of sales for NCMA, in a statement.
Jonathan Banks, executive director of Sail America, said the organizations will benefit from sharing various costs, and the combined marketing budget will achieve far greater reach.
“The result will be a bigger, more exciting event that will draw additional patrons interested in both sail and power and will provide tremendous value to our exhibitors,” he said in a statement.
The new show, Strictly Sail Pacific & Power Boat Expo, will take place April 15-19 at the newly remodeled Jack London Square in Oakland, Calif. The event will feature more than 300 exhibitors displaying the latest boats, gear and accessories.
The show will have one marina basin dedicated to sailboats and another basin dedicated to powerboats, with a connecting dock between the two basins. The on-land exhibitors will be located throughout Jack London Square with a large tented area at the recently remodeled east end of the square.