Skip to main content

Whale Water Systems buys California company

Vermont-based Whale Water Systems said it completed a deal to take over the production, distribution and servicing of the complete line of Seaward Products, including the Princess brand.

The agreement was completed just before the International BoatBuilders’ Exhibition and Conference opened in Louisville, Ky. The new brand — Seaward by Whale — will officially launch at the show, which starts today.

Whale provides freshwater, bilge and gray waste management systems and is adding the Seaward range of water heaters, ovens, cooktops, barbecues, electrical panels, tanks and accessories. California-based Seaward has been making appliances for marine, RV and compact kitchen needs for more than 30 years.

“Our acquisition of Seaward gives Whale a very healthy, comprehensive product portfolio,” Whale Water Systems vice president of sales and marketing Keith Nixon said in a statement. “Seaward Products has built a very strong reputation for quality and like Whale they know how to manufacture products designed to withstand the marine market.”

Whale said it plans to continue making Seaward’s products in California, retaining the experience of company employees, and will look to add products during the next few years.

Click here for the full release.

Related

IBEX Call for Proposals Ends This Week

The deadline to submit Education Conference topics is Jan. 14. IBEX is scheduled for Sept. 27-29 in Tampa, Fla.

AS Chicken-and-Egg Conundrum

Should pricing signage on boats show the dollars off or the percentage off? It really does make a difference.

Marine Connection Expands

The Florida-based dealership acquired a majority interest in Boaters Exchange’s two locations, bolstering its presence in the central part of the state.

Scanstrut Hires Design Director

Industry veteran Nigel Smith fills a newly created role with the equipment manufacturer.

Sea Tow, Parker Partner for Promotion

Buyers of 2022 Parker Offshore models receive complimentary Sea Tow Gold Card memberships for one year.

TCS Reps Makes Appointments

Kevin O’Brien, who has been with the marine representative firm for more than three decades, was named president, and Matthew Lazcano is secretary