What’s new on the Web


This roundup of new marine website features includes information from Stratos, the Waterway Guide and SureShade.

A new line of Stratos-branded sportswear is now available on the redesigned Stratos Wear website, the company announced.

Visitors to the site will find an enhanced collection of hats, T-shirts, collared shirts, hoodies and jackets - for men, women and children - and Stratos accessories.

"There's a distinct quality that is common among Stratos owners and that's a desire to stand out from the crowd and a true appreciation for high-performance, aggressive styling and quality," vice president of marketing Bart Schad said in a statement.

"The new Stratos apparel speaks directly to this crowd of anglers and boat owners - giving them a way to display their Stratos pride any day of the year. We're pleased with the new look and feel of the Stratos apparel and the online store - we believe our customers will be, too," he added.

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The Waterway Guide added a new discussion board to its website, allowing boaters to communicate with each other on matters of interest along the waterways covered by the guide.

The board allows users to post comments and questions about navigational information, points of interest, types of boats and equipment, and anything else boating-related that may be of concern or interest to other boaters.

"We hope the Waterway Guide discussion board will become the main port for sharing information and experiences between boaters traveling the coastal and inland waterways of the eastern United States," the company said in a statement.

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SureShade launched a new website with comprehensive resources to assist boatbuilders and dealers with the design, sales and installation of SureShade retractable shade tops on their boat lines.

The site includes multimedia features such as a photo gallery by boat style and CAD models of installation concepts. The improved navigation and engaging content give boatbuilders and dealers the tools to better differentiate their boat lines.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.