Wholesale and Retail Growth Continues

Author:
Publish date:
Shipments Up

The effects of the pandemic were reflected in new-boat sales and wholesale shipment data for the third consecutive month.

The National Marine Manufacturers Association reported that wholesale shipments doubled in July from June as boatbuilding gained momentum in every segment.

“Manufacturing has steadily been ramping back up, with production at 92 percent of where it was last year as manufacturers continued filling back orders to meet the surge in demand for new boats,” NMMA business intelligence director Vicky Yu said in a statement.

New powerboat retail sales also increased, rising 22 percent on a seasonally adjusted basis compared with the same month a year ago, the NMMA said.

“Personal watercraft, outboard boats and jetboats drove growth in July — both wholesale and retail — reflecting the high demand from new-boat buyers,” Yu said.

Wholesale shipments of PWC leapt 271 percent in July compared with June on a seasonally adjusted basis. Outboard boat shipments returned to prepandemic levels, rising 7 percent compared with June. Jetboats climbed 176 percent. Every high-volume powerboat segment saw increases between 5 and 10 percent.

Retail sales of cruisers, freshwater fishing boats, pontoons and towboats have recovered from early pandemic-related losses, and in July reached their highest monthly sales totals since 2007.

Related

Quick Hits: October 30, 2020

HMY Yacht Sales opens new office; FLIR, Patrick Industries, Marine Products Corp., and Twin Disc all report quarterly financials.

BoatUS, Stakeholders Ask FCC to Reconsider Approval of Ligado L-Band Wireless Plan

A group says the land-based, industrial 5G L-Band wireless network will make the nation’s GPS system less reliable.

VIDEO: Get On Board Campaign Sees Results

The boating and fishing industry worked together to leverage the health benefits of both activities during the pandemic.

Yamaha Tech School Partnership Program Hits Century Mark

The outboard manufacturer’s program creates a student-to-technician pipeline for Yamaha dealers and provides technical schools with instructor-led courses and tools.

A Wealth of Debuts at FLIBS

Over 20 new models are premiering at the downsized show; here are some of the standouts under 60 feet.

One of a Kind

This year’s FLIBS is truly unlike any other: notably less crowds, but with a healthy dose of serious buyers.