Skip to main content

Willis Acquires American Custom Yachts

Willis Yachts Logo

Willis Custom Yachts announced its acquisition of the assets of American Custom Yachts, in Stuart, Fla.

“I am very excited to be able to greatly expand our ability to offer the absolute finest quality custom sportfishing vessels to many new owners,” company founder Mark Willis said in a statement. “Having waterfront access of this magnitude changes the game for us and will vastly enhance our ability to provide the highest quality service and support to all of our customers.”

WCY also announced that Doug West joined the company as president and general manager of yacht services. West previously served as president and CEO of Lauderdale Marine Center and president of Rybovich in West Palm Beach, Fla.

The American Custom Yachts property encompasses nearly 64 acres, and WCY plans to expand the facilities with an additional 90,000 square feet of manufacturing space, which the company said will shorten build times and increase capacity.

Willis Yacht_Uno Mas

WCY plans to add covered repair and dockage facilities, a 150-ton lift and a larger haulout well with a 220-ton lift. A new waterfront facility is being developed for customer deliveries near Stuart Inlet.

Several yachts are under construction, with more scheduled for this summer and spring 2022.

The acquisition includes Bausch American Towers; Tim Bausch will continue to lead that facility. The Venture center console brand was also included. Other details of the acquisition were not announced.

Willis Custom Yachts was formed earlier this year by Stuart boatbuilder Mark Willis and Fort Lauderdale entrepreneur and investor Brooks Smith.



Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.


Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.


ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time


Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip


ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.


Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.


DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.


Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week