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WindRider debuts new marketing strategy

WindRider rebrands the company from a manufacturer and seller of trimaran sailboats to a comprehensive resource for all things sailing.

With the introduction of a community marketplace to its website and a commitment to increase activity and interaction on its blog and social media pages, WindRider International started efforts to rebrand the company from a basic manufacturer and seller of trimaran sailboats to a comprehensive resource for all things sailing.

“Basically, we want people to ‘Go Sail,’ ” WindRider CEO Dean Sanberg said in a statement. “If you have never sailed before, we want to get you on the water. If you do sail, we want you to be able to sail more often, more easily. WindRider’s collection of boats and parts, combined with these new online resources for buying, selling, and interacting have everything a sailor needs to ‘Go Sail.’ ”

The rebranding efforts, which focus on expanding the social aspects WindRider provides its members in the sailing community, coincide with the redesign of its website and the addition of a community marketplace where users can find, buy and sell new or used sailboats, parts and accessories.

The WindRider marketplace joins past additions of a blog, forum and social media pages as platforms to link sailors together as buyers, sellers and peers.

Members of the WindRider marketplace can list sailboats and parts for sale at no cost or post wanted ads for sailboats or parts they are interested in purchasing. Payments are securely processed through PayPal or Escrow.com for the protection of buyers and sellers.

Visit WindRider.com to explore the fresh site design and shop WindRider’s variety of sailboats, parts and accessories, check out the new community marketplace and expanded forum and blog or followWindRider on Facebook to keep up to date on sailing news and events.

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