WindRider named Amanda Swaggert as marketing manager.
Her primary role will be to improve product merchandising and sourcing, and ultimately increase online store sales by catering to the sailing community’s needs.
Swaggert joins WindRider with 10 years of experience in marketing and sales, including work at Campbell Mithun and CBS Outdoor and third-party online retail at FixFind.
She also has 25 years of sailing experience, including with the varsity team at Boston College, and she continues to sail scows and J-24s competitively more than three times a week, the company said.
WindRider said she will help continue its shift in focus from being merely a manufacturer and seller of trimarans and parts to a business that supports members of the sailing community in every stage of their lives as sailors, on and off the water.