WindRider seeks to grow international sales

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WindRider International hired Dick Bottorff of Hollingsworth International to expand its distribution in foreign markets.

WindRider trimaran sailboats previously were distributed internationally, but the brand has not been widely promoted under previous ownership and a larger dealer network will help expand sales, according to Dean Sanberg, the new owner and president.

“We are very excited about expanding exports of WindRider's ‘Sailing Simplified’ trimarans,” Bottoff said in a statement. “All three models of WindRider trimaran sailboats are extremely stable and easy-to-sail vessels and are certain to find a ready market overseas.”