‘Women Making Waves’ wins awards

Author:
Publish date:
RBFFGlobalTrendAwards_web-medium

The Recreational Boating and Fishing Foundation’s “Women Making Waves” video won two GlobalTrend awards. The association said in a statement that the “women-centric” video was honored in the nonprofit and nature/wildlife categories. The GlobalTrend awards recognize compelling videos from around the world across several categories.

“Reaching out to and including emerging audiences in fishing and boating will prove to be critical in reaching our 60 in 60 goal,” said Frank Peterson, RBFF president, in the statement. “With females making up 45 percent of new participants and growing, it makes sense to focus on welcoming this audience to the water.”

The 60 in 60 initiative aims at gaining 60 million anglers in 60 months.

The association said that, according to a 2017 report by the Outdoor Foundation, new female anglers are less likely than their male counterparts to return to the sport after a year. The study showed that only 19.3 percent of women and girls thought a fishing participant looks like them.

Peterson said RBFF and its Take Me Fishing brand wanted to make women feel more welcome on the water. The video — produced in partnership with RBFF’s creative agency, Colle McVoy, and part of the larger Making Waves initiative — features powerful taglines paired with strong women, moms and girls, enjoying their time on the water.

“This is an exciting time for the fishing and boating industry,” RBFF director of marketing Rachel Piacenza said. “Women are heading to the water in record numbers, and we now have the opportunity to develop these new anglers into ambassadors for future generations.”

Related

Plot a Course for Boating Safety

National Safe Boating Week kicks off this Saturday, but teaching safe and responsible operation is a year-round responsibility.

AIM to Hold Women in the Industry Virtual Breakfast

Active Interest Media’s Marine Group introduces a female-focused session for marine professionals June 3.

Great Lakes Dealer Rebrands

Now known as Trawlers Great Lakes, the former Bay Breeze Yacht Sales has been a Nordic Tugs dealer since 2002.

Registration for Outdoors Conference Opens

The Outdoor Recreation Roundtable’s June 1-2 virtual conference will include speakers and presenters from government agencies and ORR member partners.

Yamaha Sees Double-Digit Growth in Q1

The marine segment was up 7.4 percent, driven by demand for outboards in North America and Europe but tempered by supply-chain logistics.

Orion Announces SafetyPro Training

The factory-authorized courses are designed “to educate retail associates on how to match a boater’s type of boating with the different signal kits that we offer.”

A Truce on Tariffs?

The E.U. will suspend the June 1 increase of its retaliatory tariffs and agreed to negotiate with the U.S. to end steel and aluminum tariffs.

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.