YachtWorld.com released its agenda for the Yacht Brokerage University seminars set for Dec. 8 in Sarasota, Fla., and Dec. 10 in Fort Lauderdale.
Agenda items include: the yacht brokerage industry-in transition; How social media networking can help your business; Internet marketing techniques; What's new in BoatWizard plus BoatWizard tips and tricks; What is customer relationship management; and Beyond the basics-YachtWorld premium services.
"The yacht brokerage industry, like the Internet, is changing more quickly than ever," said Mike Dickman, director of marketing for YachtWorld.com, in a statement. "The Yacht Brokerage Universities are designed to provide the brokerage community with information and tools to help them successfully manage this change."
YachtWorld.com and Soundings Publications are both divisions of Dominion Enterprises.