Skip to main content

YachtCouncil.com redesigns website

YachtCouncil.com launched its redesigned website, which was overseen by Bodden Partners as part of its overall marketing campaign for the official multiple listing systems for the international yacht brokerage industry.

In addition to enhancing the site's appearance and layout, which included reducing clutter on the home page by 35 percent, Bodden Partners improved the site's search function, which more than doubled the number of leads from the previous month, the company said in a statement.

The website also launched a new Web 2.0 feature - a real-time map showing the location of boats listed on the site within the last 48 hours.

"We're very pleased with the early reviews of the new website, as well as the increase in traffic and leads for our client brokers," YachtCouncil.com president Steven Myers said in a statement. "Now that we're starting to promote the site more heavily, we expect the numbers will continue to climb."

Related

FARSOUNDER

FarSounder Announces Leadership Changes

Matthew Zimmerman will take over as CEO for Cheryl Zimmerman as she transitions to a new role as market development strategist.

1_MARKETUPDATE

U.S. Stocks on Verge of Bear Market

Investors, analysts and small-business owners are growing more pessimistic about economic conditions.

1_SAFEBOATINGWEEK

Resources Available for Safe Boating Week

The Safe Boating Campaign and marine associations have issued videos and other materials to promote this week’s observance.

1_MIASF

MIASF Holds Annual Meeting

The South Florida trade organization announced new and reelected members, handed out awards, and arranged presentations by business leaders.

1_GASPRICE

Gas Reaches Record $4.59 Per Gallon Average

With Memorial Day weekend approaching, the summer driving and boating seasons will contribute to continued demand for gasoline.

1_MILLERMARINE

Power Lodge Acquires Miller Marine

The deal gives marine and powersports dealer Power Lodge four locations in Minnesota and one in Florida.

1_DOWDIVE

Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.