YachtCouncil.com redesigns website

Author:
Updated:
Original:

YachtCouncil.com launched its redesigned website, which was overseen by Bodden Partners as part of its overall marketing campaign for the official multiple listing systems for the international yacht brokerage industry.

In addition to enhancing the site's appearance and layout, which included reducing clutter on the home page by 35 percent, Bodden Partners improved the site's search function, which more than doubled the number of leads from the previous month, the company said in a statement.

The website also launched a new Web 2.0 feature - a real-time map showing the location of boats listed on the site within the last 48 hours.

"We're very pleased with the early reviews of the new website, as well as the increase in traffic and leads for our client brokers," YachtCouncil.com president Steven Myers said in a statement. "Now that we're starting to promote the site more heavily, we expect the numbers will continue to climb."

Related

Executive Appointments at Numarine

The Turkish builder names head of international sales and assigns a domestic sales manager.

Click&Boat Accelerates Global Growth

A significant investment from private equity firm Permira is supported by a partnership with Boats Group.

Workforce Solutions Amendment Approved in Mass.

The Bay State’s 2022 budget includes $150,000 in workforce-development funding to support the efforts of the Massachusetts Marine Trades Association.

Palm Beach Readies Revamped Marina

The South Florida town is nearing completion of a $40 million renovation of its public marina.

The Reopening Continues

The widespread reopening continues.

Management in Uncertain Times

Reinforcing and following your vision.

Using Data to its Fullest Extent

Today’s marketing is more data-driven science than art.

Approaching Carbon Neutrality

Correct Craft aims for carbon neutrality by 2025.