YachtCouncil.com launched its redesigned website, which was overseen by Bodden Partners as part of its overall marketing campaign for the official multiple listing systems for the international yacht brokerage industry.
In addition to enhancing the site's appearance and layout, which included reducing clutter on the home page by 35 percent, Bodden Partners improved the site's search function, which more than doubled the number of leads from the previous month, the company said in a statement.
The website also launched a new Web 2.0 feature - a real-time map showing the location of boats listed on the site within the last 48 hours.
"We're very pleased with the early reviews of the new website, as well as the increase in traffic and leads for our client brokers," YachtCouncil.com president Steven Myers said in a statement. "Now that we're starting to promote the site more heavily, we expect the numbers will continue to climb."