Bodden Partners, a marketing services agency, recently formed a strategic relationship with YachtCouncil.com, the official multiple listing systems for the international yacht brokerage industry.
Bodden Partners will be responsible for overseeing the overall branding and strategy for the account, as well as the ad design and production. The agency's public relations division, Hamilton Public Relations, is developing and implementing communications and social media strategy for YachtCouncil.com.
"We're excited to be working with Bodden Partners," said Steven Myers, president of Yacht Council, in a statement. "Their experience, range of services and fresh ideas made them an ideal choice to enhance the Yacht Council brand and make us the preferred choice of brokers and yacht buyers and sellers worldwide."
Yacht Council was established 10 years ago by the world's leading yacht brokerage associations. The website features power and sailing yachts 40 feet and longer, a segment of the boat industry that registered more than $2 billion in sales on YachtCouncil.com in the last 12 months.