Yachting magazine adds image recognition feature

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Yachting magazine is introducing Pongr image recognition in its September issue.

The service is intended to increase contact between Yachting and its readers by providing instant interaction through readers' mobile devices.

When image recognition is used to activate an editorial page or advertisement, it results in more interconnected print and digital features, and a new way to capture data on engaged readers and leads for advertisers, the company said in a release.

Yachting is published monthly by Bonnier Corp., one of the largest consumer-publishing groups in the United States.

Click here for the full release.

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