To better serve its affluent audience of luxury yacht owners and enthusiasts, Yachts International increased its publishing frequency from six times a year to seven with the addition of an April issue.
“Over the past year we’ve assembled the strongest stable of large-yacht journalists in the business,” Yachts International editor-in-chief Kenny Wooton said in a statement. “The additional issue strengthens our ability to advance our editorial mission, which is to bring the world to the American yachtsman.”
Yachts International is part of the Active Interest Media Marine Group, which includes Soundings Trade Only. The company acquired the title in 2006. It has been published bi-monthly since. Audience demand for increased content on the dynamic large-yacht market and advertiser demand for greater avenues to reach that audience caused the AIM Marine Group to increase the magazine’s frequency.
“Increasing the frequency of Yachts International is a testament to our company’s ongoing commitment to investing in its print and digital properties with the goal of ensuring each retains its position as the undisputed leader in its category,” AIM Marine Group vice president and general manager Gary DeSanctis said.
In addition to Yachts International’s usual menu of yacht reviews, service pieces, owner profiles, world-class photography and compelling stories, the just-published April issue includes an extended centerpiece feature on luxury yacht charter that includes destinations, lifestyle content and secrets of highly successful charter yachts.