Yachtworld and Marinalife form partnership

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Yachtworld, a network for brokers and buyers of luxury yachts, has teamed with Marinalife, a web directory of marina information to create a membership-based program that connects boaters and industry experts.

“Yachtworld is known for the most expansive selection of yachts on the market and continues to offer a best-in-class experience to yachting consumers online,” said Sam Fulton, CEO of Boats Group, parent company of Yachtworld, in a statement. “This partnership with Marinalife now takes that experience beyond the research and decision phase and into the lifestyle of yacht ownership, offering our consumers access to the best provider of marina services and bookings throughout North America.”

Added Joy McPeters, chief strategy officer for Marinalife, “We are thrilled about our partnership with Yachtworld. We have the same goal of helping make the boating experience fun, easy and safe starting from the boat-buying process to the thrill of cruising the waterways. The benefits included with this new membership program will enhance the experience for all types of boaters.”

Yachtworld claims four million visitors each month, 72 percent of which are current boat owners and nearly half of whom engage with the site weekly. The partnership with Marinalife is called the Yachtworld Ensign Society and users can join with a discounted membership fee and receive year-round benefits.

Yachtworld and Marinalife say they have similar goals of leveraging technology. The Marinalife and Snag-A-Slip apps offer access to marina locations, dockage reservations, fuel pricing, NOAA charts and more.

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