YachtWorld, Boats.com name marketing consultant

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YachtWorld.com and Boats.com appointed Dickman Marketing as their marketing consultant.

"Their unique blend of Internet skills coupled with an in-depth knowledge of the way that yacht brokers and dealers operate will be a tremendous additional resource for our customers," said Ian Atkins, vice president and general manager of YachtWorld.com and Boats.com, in a statement.

Dickman Marketing represents the return to agency ownership for Mike Dickman, who began his first agency in 1993. He has developed advertising and marketing campaigns for Bertram Yacht, Ferretti Yachts, Jtech (pager systems), the ATP Tour, Pershing Yachts and HMY Yacht Sales. These campaigns included traditional print, radio, television, event production and management, co-branding programs and search engine marketing campaigns.

YachtWorld.com, Boats.com and Soundings Publications are all divisions of Dominion Enterprises.

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