YachtWorld, Boats.com team up with BlueWater Sailing

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YachtWorld.com and Boats.com have formed a new partnership with BlueWater Sailing designed to expand online boat listings.

YachtWorld.com and Boats.com will provide a feed of current BlueWater advertisers on a private label search for BlueWater Web site visitors. In exchange, BlueWater will make its boat test and destination editorial available to YachtWorld.com and Boats.com visitors.

“This partnership will allow the BWS visitors a much greater choice of boats to buy online. It also provides enhanced visibility for boats being advertised by YachtWorld.com and Boats.com broker/dealer clients,” said Jason White, director of business development, YachtWorld.com and Boats.com, in a statement.

YachtWorld.com and Boats.com are divisions of Dominion Enterprises, the parent company of Soundings Trade Only.

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