YachtWorld.com hired Roger Herd as its regional sales manager for Florida.
YachtWorld said Herd previously was director of sales and marketing for one of the largest independent yacht brokerage firms in the world. He joins YachtWorld with 14 years of yacht brokerage experience and more than 20 years of sales and training leadership.
YachtWorld said the appointment expands its sales team and comes at a time of significant growth in the Florida market, with a year-on-year increase in overall sales of 9 percent in the territory, according to Soldboats.com. Yacht brokers across the state reported that 5,938 units were sold in 2013, compared with 5,439 in 2012.
The total value of boats sold increased by 40 percent to $2 billion from $1.4 billion, reflecting a heavy volume of sales of superyachts 80 feet and longer. The total value of Florida’s brokerage sales in 2013 equaled about half of the value of all U.S. sales and total unit sales accounted for 19 percent of all U.S. brokerage boats sold, YachtWorld said.
YachtWorld said 1,134 brokers in the Florida region are using its services. The company is the world’s largest Internet yacht brokerage portal and is part of Dominion Marine Media.
“We are excited to be growing our sales presence in this territory by welcoming such a highly talented and experienced industry professional,” YachtWorld sales director Kerry Keller said.
“With the U.S market becoming more robust in 2013, supporting brokers with our online boat sales solutions has never been more important. With Roger’s experience and broad industry connections, we can provide the tools and expertise to support and educate our customers on how best to drive their sales during this period of growth.”