YachtWorld.com adds new languages

Author:
Updated:
Original:

YachtWorld.com has added five new languages to its Web site — Russian, Swedish, Finnish, Norwegian and Danish. The site is already available in Spanish, German, Italian, French and Dutch, as well as English.

“By adding these new languages we now have localized and targeted search solutions for nearly 90 percent of our visitors” said Ian Atkins, vice president and group general manager for Boats.com and YachtWorld.com, in a statement. “This significant expansion of translated information will not only provide a better user experience, but will attract new traffic to our portals.”

Atkins said the CRM software used by many of its 4,000 broker/dealer clients is also available in each of these new languages.

Click here for the complete release.

Related

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?