YachtWorld.com debuts new marketing options


YachtWorld.com today announced a new full-service marketing suite that it calls YachtWorld Marketing Solutions.

The products and services are designed to help brokers promote their brands, generate more traffic, engage with customers and build a positive reputation online.

YachtWorld.com is the world’s largest Internet yacht brokerage portal and is part of Dominion Marine Media.

“Our customers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes brokers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” Dominion Marine Media director of marketing solutions Sonya Schweitzer said in a statement.

“Although there are many companies that offer similar solutions, YachtWorld Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how the brokers can best engage with them.”

The suite of products includes professionally developed websites, from basic turnkey sites to mobile sites and fully customizable sites. Brokers have the opportunity to target and generate additional traffic by leveraging additional services such as search engine optimization and paid search marketing.

Brokers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings.

YachtWorld said the suite creates and distributes unique content across social media networks, and the email marketing product allows brokers to target customers and prospects more specifically, based on preferences.

Most important, Yacht World said, the suite’s reputation-management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.