Skip to main content

YachtWorld.com debuts new marketing options

YachtWorld.com today announced a new full-service marketing suite that it calls YachtWorld Marketing Solutions.

The products and services are designed to help brokers promote their brands, generate more traffic, engage with customers and build a positive reputation online.

YachtWorld.com is the world’s largest Internet yacht brokerage portal and is part of Dominion Marine Media.

“Our customers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes brokers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” Dominion Marine Media director of marketing solutions Sonya Schweitzer said in a statement.

“Although there are many companies that offer similar solutions, YachtWorld Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how the brokers can best engage with them.”

The suite of products includes professionally developed websites, from basic turnkey sites to mobile sites and fully customizable sites. Brokers have the opportunity to target and generate additional traffic by leveraging additional services such as search engine optimization and paid search marketing.

Brokers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings.

YachtWorld said the suite creates and distributes unique content across social media networks, and the email marketing product allows brokers to target customers and prospects more specifically, based on preferences.

Most important, Yacht World said, the suite’s reputation-management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.