YachtWorld.com is expanding its global operation with the opening of a new office in Newport, close to Sydney Harbour, in Australia to provide closer and dedicated online marketing support to yacht brokers and dealers across Australia, New Zealand and throughout the Asia Pacific marketplace.
YachtWorld said the Australian market has seen significant growth during the last 12 months, with the company’s dedicated Australian website’s (au.yachtworld.com) monthly unique visitors increasing by 10 percent, compared with the previous year.
In addition, Web traffic sourced from across Australia, New Zealand and the Asia Pacific region has steadily grown during a 12-month period, demonstrating sustained growth in the boat-buying market in these locations, YachtWorld said.
There are more than 800,000 registered boats in Australia and many more non-registered boats and watercraft, YachtWorld said. Boat license holders currently sit at more than 1 million nationally, and it is estimated that more than 3 million people regularly engage in boating and fishing every year. Boating is one of Australia’s most popular pastimes.
In New Zealand there are an estimated 425,000 registered boats, making it the highest boat-owning nation per capita in the world, Yacht World said.
Yachtworld offers more than 116,000 brokerage boats for sale worldwide, represented by more than 2,400 yacht brokerage houses and 10,000 individual yacht broker clients in 143 countries.
Founded in 1995, YachtWorld.com provides a complete suite of online marketing services for its yacht broker members through a range of proprietary software tools.