YachtWorld conference draws larger crowd

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Yacht Brokerage University, co-presented on Dec. 9 by YachtWorld.com and the Florida Yacht Brokers Association in Fort Lauderdale, was a success with record-breaking attendance, organizers said.

Courtney Chalmers, Dominion Marine Media director of marketing, managed the event, which included sessions such as "The New Luxury Buyer," presented by YachtWorld.com vice president and general manager Ian Atkins; "Marketing in the Social Environment," by John Stewart, YachtWorld.com brand manager; and  "YachtWorld Foundation and SeaKeepers International," by Jessica Muffett, YachtWorld.com publisher emeritus, and Michael T. Moore, chairman of The International SeaKeepers Society.

"The panel discussions were a great opportunity for all of us brokers to hear from one another and share ideas for next year," attendee Jeff Stanley, of Gillman Yachts, said in a statement.

The YachtWorld University program, now in its 16th year, has delivered education and advice on Internet marketing to more than 4,500 brokers.

YachtWorld.com and Soundings Trade Only are divisions of Dominion Enterprises.

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