YachtWorld holds training seminar in Lauderdale

Author:
Updated:
Original:

YachtWorld's first YachtWorld University event of 2013, held last week in Fort Lauderdale, drew a record number of professional yacht brokers for a day of training in online marketing and the use of YachtWorld brokerage services, according to Dominion Marine Media.

Co-sponsored by the Florida Yacht Brokers Association, the seminar attracted YachtWorld member brokers from as far away as Connecticut and Chicago for educational sessions that company staff and other industry experts presented.

“We are extremely pleased with such a high turnout at this year’s event,” YachtWorld vice president and general manager Ian Atkins said in a statement. “Not only is it encouraging that brokers are interested in how to better use our product suite, but also it’s a testament to the commitment our broker members make to develop professionally.”

During the all-day event, brokers were given an exclusive look into the YachtWorld product road map for 2013, as well as YachtWorld’s global market data. Key takeaways included how soon mobile Internet use will surpass PC use (in two years), how much faster boats sell with videos on their listings (17 percent) and recommendations about how to use the increasing number of marketing channels available.

Brokers also had networking opportunities and the chance to engage with a brokers’ panel via live polling technology activated by text messaging, voting on topics ranging from legal and statutory to brokerage best practices.

As a bonus, attending brokers received the 2012 YachtWorld Market Index, an annual summary of sales activity in the U.S. and European brokerage markets, as reported by the majority of YachtWorld’s 2,496 brokerage members.

The index also showed that Florida brokers continued to dominate the luxury end of the market; on behalf of their clients, they completed 18 percent of the brokerage transactions in the United States, and those transactions were worth 43 percent of the $3.26 billion in total price paid.

Click here for the full release.

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.