YachtWorld's first YachtWorld University event of 2013, held last week in Fort Lauderdale, drew a record number of professional yacht brokers for a day of training in online marketing and the use of YachtWorld brokerage services, according to Dominion Marine Media.
Co-sponsored by the Florida Yacht Brokers Association, the seminar attracted YachtWorld member brokers from as far away as Connecticut and Chicago for educational sessions that company staff and other industry experts presented.
“We are extremely pleased with such a high turnout at this year’s event,” YachtWorld vice president and general manager Ian Atkins said in a statement. “Not only is it encouraging that brokers are interested in how to better use our product suite, but also it’s a testament to the commitment our broker members make to develop professionally.”
During the all-day event, brokers were given an exclusive look into the YachtWorld product road map for 2013, as well as YachtWorld’s global market data. Key takeaways included how soon mobile Internet use will surpass PC use (in two years), how much faster boats sell with videos on their listings (17 percent) and recommendations about how to use the increasing number of marketing channels available.
Brokers also had networking opportunities and the chance to engage with a brokers’ panel via live polling technology activated by text messaging, voting on topics ranging from legal and statutory to brokerage best practices.
As a bonus, attending brokers received the 2012 YachtWorld Market Index, an annual summary of sales activity in the U.S. and European brokerage markets, as reported by the majority of YachtWorld’s 2,496 brokerage members.
The index also showed that Florida brokers continued to dominate the luxury end of the market; on behalf of their clients, they completed 18 percent of the brokerage transactions in the United States, and those transactions were worth 43 percent of the $3.26 billion in total price paid.