YachtWorld sets schedule for brokerage seminars

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YachtWorld.com announced the agenda for its Gulf Coast and Great Lakes Yacht Brokerage University sessions.

The 2012 agenda includes live demonstrations of new technologies and multiple open discussions among brokers, allowing them to share best practices and discuss current industry events.

“Tips about BoatWizard are always in high demand at the YBUs and we see that brokers also enjoy networking and sharing ideas at the event,” Dominion Marine Media director of marketing Courtney Chalmers said in a statement. “The lunch presentation is especially timely because it focuses on selling techniques required for different age groups and diverse audiences.”

Other new agenda items include a presentation on social media showing brokers how to use Pinterest to grow their businesses and a presentation about BoatWizard on mobile and beyond. In addition, there will be two breakout sessions.

The Gulf Coast Yacht Brokerage University, hosted by YachtWorld and the Yacht Brokers Association of America, will be held Thursday at the Lakewood Yacht Club in Seabrook, Texas; the Great Lakes Yacht Brokerage University will be held Aug. 16 at the Port Credit Yacht Club in Port Credit, Ontario.

Each full-day session will feature a variety of technology, marketing and sales presentations, as well as discussion forums, networking and topics of local value to yacht brokers and industry leaders. Breakfast, lunch and coffee breaks are included.

Each one-day event will feature a hosted panel discussion led by an industry expert and will include presentations about:

• State of the industry — New trends and what’s to come in 2013

• Social media presentation — Make your brokerage more Pinteresting

• BoatWizard 2.0 presentation

• Best practices panel — Brokers who are putting today’s best practices into action

• Roundtable topics — Brokers sharing ideas and insight in a roundtable forum

• Industry legal expert — Legal issues affecting brokers

As always, these events are free for attendees, but require preregistration. This can be done at the door for the Gulf Coast event.


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