Yamaha, BoatTrader.com launch advertising program

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BoatTrader.com has launched an Internet classified advertising program that allows Yamaha Marine dealers to use co-op funds for advertising on the BoatTrader site.

"It's clear that boaters are making the Internet their first stop for research when buying a new boat. This program acknowledges that and allows the dealer to share the cost of online advertising with Yamaha," said Frank Wilhelm, Yamaha Marine group advertising manager, in a statement.

The agreement between Yamaha Motor Co. and BoatTrader.com allows Yamaha Marine dealers to submit qualified BoatTrader.com advertising expenses for 50 percent co-op reimbursement. Yamaha Key Dealers will qualify for their usual higher co-op rates.

"BoatTrader.com will secure the proof of advertising and file the claim for reimbursement on behalf of the Yamaha dealer absolutely free," said David Bingham, Boat Trader general manager, in a statement.

All pre-approved claims submitted on behalf of Yamaha dealers through BoatTrader.com are guaranteed for reimbursement by BoatTrader.com if the claim should be rejected by Yamaha because of ad content. To qualify for the guarantee, all claims must be submitted for pre-approval prior to being placed.

Yamaha dealers may submit a claim under their co-op advertising accruals for one of three special BoatTrader.com advertising packages. For information, contact (757) 351-7114 or (757) 351-7162.

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