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Yamaha Rightwaters Goes International

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The Yamaha Rightwaters sustainability initiative has expanded overseas to Australia.

Yamaha Motor Australia will launch its first Yamaha Rightwaters marine-conservation initiative by forming a strategic alliance with clean technology start-up company Seabin. The Australian division of the power company is joining Seabin as a lead sponsor of an initial global campaign called “100 Smarter Cities for Cleaner Oceans.”

The Seabin resting on a pier; the unit captures waterborne refuse while floating through the water.

The Seabin resting on a pier; the unit captures waterborne refuse while floating through the water.

The Seabin is ocean-cleaning technology consisting of a floating refuse bin that collects waterborne plastics and trash 24-hours a day. Seabin has developed an innovative ocean health data platform, which involves cataloging marine debris removed from the water. The data collated from the units are recognized by global authorities such as United Nations Environment Programme (UNEP) to facilitate, support and implement policy-making and behavioral change.

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“At Yamaha, we are all passionate about boating and the long-term sustainability of our waterways. In Australia, we are fortunate to enjoy some of the most pristine and diverse marine environments in the world, and we realize we can never take this for granted,” Jason Harris, general manager of the marine division, Yamaha Motor Australia, said in a statement.

Seabin has set a goal to operate in 100 cities by 2050. The company’s first city pilot program in Sydney collected more than 16 tons of marine debris waterways and filtered over 3 billion liters of water.

Pete Ceglinski, Seabin CEO and co-founder, Seabin Project.

Pete Ceglinski, Seabin CEO and co-founder, Seabin Project.

With support from Yamaha Rightwaters, Seabin aims to double this impact through the addition of the Sydney Smarter Cities program.

Yamaha Rightwaters was introduced in the U. S. in 2019 on World Oceans Day.

“Yamaha is a company with deep roots in conservation and sustainability. Yamaha Rightwaters reflects those values, now on a global level, and we applaud the efforts of our Australian counterparts,” said John O’Keefe, senior specialist, government relations, Yamaha U.S. marine business unit.


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