Yamaha to fund first year of certified dealership training

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Yamaha Marine Group, through a partnership with the Marine Retailers Association of the Americas, will offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership.

By becoming members of MRAA, Yamaha marine dealerships have the opportunity to benefit from advanced dealer training courses, more than 20 benefits including a new health insurance program, improved workforce development programs, and its annual convention, the Marine Dealer Conference & Expo.

“Yamaha’s relationship with MRAA helps to align our dealerships with a strong advocate organization for the marine industry,” said Yamaha Marine Group dealer sales and MRP division manager John Rigsby in a statement. “As more of our dealerships become members, the collective power of the marine industry voice gets stronger, which is especially important now as we fight for the passage of the Modern Fish Act.”

MRAA hosts an annual educational event, offers an online training and education course catalog for dealers and their staff, and has created the most comprehensive dealer education available in the marine industry through the Marine Industry Certified Dealership Program and the Continuous Certification Curriculum.

“It’s an honor for us to work with Yamaha Marine Group and its network of roughly 2,000 dealerships,” said MRAA president Matt Gruhn. “We look forward to providing Yamaha dealers greater access to all of the tools and resources that MRAA has to offer to help them succeed in today’s market place. By collaborating with Yamaha, we believe we can not only help dealers strengthen their businesses, but we can also strengthen the overall, unified voice of the marine industry.”

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