Yamaha to fund first year of certified dealership training

Author:
Publish date:

Yamaha Marine Group, through a partnership with the Marine Retailers Association of the Americas, will offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership.

By becoming members of MRAA, Yamaha marine dealerships have the opportunity to benefit from advanced dealer training courses, more than 20 benefits including a new health insurance program, improved workforce development programs, and its annual convention, the Marine Dealer Conference & Expo.

“Yamaha’s relationship with MRAA helps to align our dealerships with a strong advocate organization for the marine industry,” said Yamaha Marine Group dealer sales and MRP division manager John Rigsby in a statement. “As more of our dealerships become members, the collective power of the marine industry voice gets stronger, which is especially important now as we fight for the passage of the Modern Fish Act.”

MRAA hosts an annual educational event, offers an online training and education course catalog for dealers and their staff, and has created the most comprehensive dealer education available in the marine industry through the Marine Industry Certified Dealership Program and the Continuous Certification Curriculum.

“It’s an honor for us to work with Yamaha Marine Group and its network of roughly 2,000 dealerships,” said MRAA president Matt Gruhn. “We look forward to providing Yamaha dealers greater access to all of the tools and resources that MRAA has to offer to help them succeed in today’s market place. By collaborating with Yamaha, we believe we can not only help dealers strengthen their businesses, but we can also strengthen the overall, unified voice of the marine industry.”

Related

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.

One Follows the Other

Will we see an economic shot in the arm this year?