Skip to main content

Yatco announces personnel moves

Yacht-selling website Yatco expanded its sales and marketing teams with two new regional sales managers and three additional marketing personnel.

The website serves the yacht broker, builder, charter and buyer community.

Keara Bell was named East Coast regional sales manager. Based in Fort Lauderdale, she brings eight years of yachting experience with a background that includes brokerage, crew consulting and organizing yacht shows and events. Bell previously worked with Fraser, All Ocean Yachts and Outer Reef Yachts.

California-based Victoria Bedford was named West Coast regional sales manager. She was recently bureau chief for the Florida Department of Business and Professional Regulation, working closely with the Florida Yacht Brokers’ Association as head of the Yacht and Ship Builder Licensing and Enforcement section.

Helen Ryan was named creative director. She has a background in website design, graphic illustration and a range of technical expertise in digital and traditional media.

Kathy Azuma, who has more than 10 years of experience in the boating industry, has been named marketing manager. Previous assignments include Ferretti Group USA, Bertram and Vicem Yachts.

Alyssa Haak is now editorial specialist, having freelanced for industry publications that include Power & Motoryacht, Invictus and ShowBoats.

The company is based in Boca Raton, Fla.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .