Yacht-selling website Yatco expanded its sales and marketing teams with two new regional sales managers and three additional marketing personnel.
The website serves the yacht broker, builder, charter and buyer community.
Keara Bell was named East Coast regional sales manager. Based in Fort Lauderdale, she brings eight years of yachting experience with a background that includes brokerage, crew consulting and organizing yacht shows and events. Bell previously worked with Fraser, All Ocean Yachts and Outer Reef Yachts.
California-based Victoria Bedford was named West Coast regional sales manager. She was recently bureau chief for the Florida Department of Business and Professional Regulation, working closely with the Florida Yacht Brokers’ Association as head of the Yacht and Ship Builder Licensing and Enforcement section.
Helen Ryan was named creative director. She has a background in website design, graphic illustration and a range of technical expertise in digital and traditional media.
Kathy Azuma, who has more than 10 years of experience in the boating industry, has been named marketing manager. Previous assignments include Ferretti Group USA, Bertram and Vicem Yachts.
Alyssa Haak is now editorial specialist, having freelanced for industry publications that include Power & Motoryacht, Invictus and ShowBoats.
The company is based in Boca Raton, Fla.