Vetus has announced the appointment of Nick Tuinenburg as product sales manager for its new inflatable equipment brand, YellowV.
Tuinenburg has served as product marketer for Vetus for five years, with a focus on marketing and product design. In his new role, he will be tasked with doubling the YellowV product lineup for the next model year.
YellowV offers a range of inflatable products, including SUPs, inflatable platforms and boats, plus associated accessories. The brand was launched last year.
“The interest in SUPs and entry level watersport is at an all-time high, a trend demonstrated by our own stock levels and the numerous high-end competitors who are struggling for stock. I am therefore enthusiastic about helping to expand the YellowV range and to familiarize consumers with the brand,” said Tuinenburg in a statement. “We see huge potential in YellowV as the equipment offers outstanding features such as the ergonomics and price-to-quality ratio, plus our products have that little bit extra that can transform the experience on the water.”