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District Business & Marketing Manager - Bayliner & Heyday


Bayliner & Heyday, a leading manufacturer of recreational fiberglass boats, has an opening for a District Business & Marketing Manager. This individual will be responsible for establishing and building profitable market share in a designated territory through active territory management and dealer marketing support.


  • Meet or exceed sales objectives while maintaining acceptable gross margins.
  • Establish and manage yearly dealer sales targets and provide the company with accurate sales and inventory forecasts.
  • Plan and execute territory sales plans and strategies as part of overall company strategy.
  • Establish and maximize strong dealer and customer relationships.
  • Assist brands in product development, pricing and retail and wholesale incentive programs.
  • Carry-out brand-specific training programs for dealers when required.
  • Provide input into product materials, including catalogs, brochures, website content, boat shows and other marketing events.
  • Assist brands and dealers with event planning and execution, including boat shows, dealer open-houses and other like events.
  • Create dealer-specific marketing plans for each territory in the region. This also may include teaching the dealer how to maximize investment through e-marketing, etc.
  • Work with our internal customer service team to monitor and improve the dealers CSI and NPS scores.
  • Support communication across Brunswick business units, particularly Mercury Marine and other Brunswick boat companies.
  • Provide company with accurate and timely competitive information.


  • Bachelor’s degree preferred.
  • Minimum of 5 years in sales or sales management, preferably in the marine or power sports industry.
  • Demonstrated experience in managing distribution channels and dealer networks.
  • Experience with territory management and customer call planning.
  • Strong computer skills, including proficiency in Microsoft Excel, Word, and PowerPoint -- e-marketing skills a plus.
  • Excellent interpersonal, communication and presentation skills.
  • Understanding of basic financial statements (Income, Balance Sheet, Cash Flow).
  • Proficiency with problem analysis and resolution at both strategic and functional level.
  • Ability to organize and manage multiple priorities.
  • Must be able to obtain a passport to travel to Canada and Mexico.
  • Willingness to travel up to 80%.

Apply at District Business Manager - Northeast or West Coast (


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