Skip to main content

Marketing Director- Chaparral Boats

Chaparral robalo

Chaparral and Robalo Boats, leading manufacturers of fiberglass boats is looking for a dynamic Marketing Director to oversee the development and delivery of a fully integrated marketing strategy. Ideal candidate will have a proven track record in a senior level marketing role and a strong background with digital marketing.

Job Overview

As Marketing Director, you will be responsible for developing inspiring campaigns for both brands, Chaparral Boats and Robalo Boats, that will stimulate the interest of the public. You are someone who embodies strong leadership abilities, creativity, understanding of BI and Analytics and has stellar communication skills.

The Role:

  • Dominate marketing programs and campaigns that will bring awareness to the organization and its focus.
  • Manage and build a marketing team that embodies a high-performing, rapid-growth mentality.
  • Support the brand image and carry it through within all marketing verticals (internal and external).
  • Leverage data and consumer insights in order to further grow the company. Strive for top market share.
  • Stimulate engagement within campaigns through various marketing tactics and strategies.
  • Partner with Sales and Engineering regarding product information, market demand and new initiatives.
  • Lead company event planning and execution including annual conferences and trainings.
  • Provide a forward moving digital marketing program leveraging existing infrastructure.

The Ideal Candidate:

  • 6+ years of experience working in multi-channel marketing
  • Passionate about advocacy and mission-driven organizations
  • Stellar verbal and written communication skills, ability to publicly speak
  • Ability to thrive in a fast-paced environment
  • Ability to effectively manage and support a team
  • Strong Digital Marketing understanding
  • Working knowledge of Photoshop, Premier Pro and InDesign

Send resume and cover letter to



Avikus Debuts Autonomous Navigation

The company will demonstrate ‘Neuboat’, an autonomous phase-2 navigation solution for recreational boats at this year’s FLIBS.


Scope of Ian’s Devastation Emerges

Southwest Florida’s marine industry businesses are ensuring the welfare of their people well before the cleanup even begins.


Mercury Marine Receives Environmental Award

The company was recognized in the large business sustainability category by Wisconsin Manufacturers and Commerce.


MarineMax Closes IGY Marinas Acquisition

The deal adds 23 megayacht marinas, the Trident superyacht membership and management platform and Fraser Yachts and Northrop & Johnson to the company’s portfolio.


Coast Guard Foundation Activates Emergency Relief Program

The nonprofit is providing support to Coast Guard members and families impacted by Hurricane Ian.


Torqeedo Announces New Leadership

Fabian Bez assumes the CEO role while Heiko Veitmeier comes on board as CFO.


ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.