Skip to main content

A maritime installation in Times Square

1. Azimut S6 TimesSquarecredits Andrea Bonventre

Azimut’s S6 has been installed on New York’s Times Square. The 59-ft. cruiser is being called an “installation” by the Italian builder, which is celebrating its 50 anniversary. Azimut is using the Times Square installation as the culmination of a month of a media blitzes and client cruises in the New York area. The company and its local dealer, MarineMax, have organized public and private events, cruises on the Hudson, along with appearances on television shows and radio talk shows. At the Nasdaq Impact Summit, a forum for sustainability initiatives, an entire session was devoted to the protection of the oceans, featuring some key players including Volvo Penta, Paola Lenti, Seakeeper, One Ocean Foundation and Azimut|Benetti. On May 14, a panel discussion on the role of art and design in contemporary lifestyle was moderated by New York Magazine design editor Wendy Goodman and chaired by Azimut-Benetti Group Vice Chair Giovanna Vitelli.

Azimut said that this is the first time in New York’s history where such a large yacht has been displayed at Times Square.

2. Azimut S6 official_7

“The organization and production of this incredible initiative was made possible by the partnership with Design Pavilion and NYCxDESIGN, the annual event at which New York celebrates design,” said a statement. “The partnership between Azimut|Benetti Group and Design Pavilion confirms the company’s desire to continue to surprise and innovate the yachting sector, not least through alternative communication initiatives that illustrate the cornerstones of the company culture: refined universal design, constant evolution and ongoing technological research.”

Azimut says it has planned five international events in Dubai, New York, Cannes, and Hong Kong to commemorate its 50 anniversary. It will have a final event at its Avigliana headquarters near Turin, Italy, in December.

Related

SEATOW

Sea Tow Holds Annual Meeting

The company presented awards in a variety of categories, including the Captain Joe Frohnhoefer Visionary Award, named for Sea Tow’s founder.

FOUR-WINNS-ELECTRIC

Four Winns Launches Electric Boat

The builder partnered with Vision Marine Technologies on the H2e, a production bowrider powered by an electric outboard.

Norm

Fish are Front and Center

A bill in Congress is considered critical to fish and wildlife conservation, while a red tide episode that’s causing fish kills in southwest Florida is drifting north.

MARINEMAX-ACQUISITION

MarineMax Acquires Construction Firm

Tarpon Springs, Fla.-based Midcoast Construction Group specializes in heavy civil marine construction, including marina development.

MUSTANG-PRESIDENT

Mustang Survival President Steps Down

Jason Leggatt will join the board of directors and provide strategic guidance for the company.

MARINE-CONCEPTS

Marine Concepts Names Chief Executive

Industry veteran Terry McNew had a long tenure at MasterCraft, where he led the company through its initial public offering.

CED-MARINE

CED Marine Adds Sales Manager

Mark Sullivan previously spent more than 15 years at Navico and will cover the Southeast.

BWI-CONTEST

Writing Contest Open for Entries

Boating Writers International’s annual competition recognizes achievements in marine journalism, photography and videography.

DEALER-WEEK

MRAA’s Dealer Week Opens Tomorrow

The annual conference includes more than 20 educational sessions to help dealers adapt to the changing marketplace.