Sanlorenzo Yachts and BMW Italia said that they have launched a partnership for a series of high-end consumer events. The yacht builder and German automaker commissioned an installation for this week’s Genoa Boat Show called “The Ark,” by Piero Lissoni, Sanlorenzo’s art director and lead interior designer. The temporary sculpture features the “ribs” of a superyacht beside two chrome-plated Bimmers that will symbolically enter the Ark.
“I have always enjoyed telling stories, and in this case, I can tell the tale of two stories that until now have moved forward on their own paths, one by land, the other by sea, but with shared values and philosophies,” said Lissoni in a statement. “For me, this story is part of a journey that began with Sanlorenzo, to which BMW has been added as a partner, in order to explore a new direction.”
The collaboration, according to the statement, comes from “shared values, affinities in the aesthetic and creative approach.”
“BMW and Sanlorenzo, in fact, have both always been known for ongoing research on products, the use of the most advanced technologies and unique prowess in the design of internal spaces, to offer personalized projects expressed through pure design based on timeless elegance,” said Lissoni. “It is the expression of a refined, never ostentatious kind of luxury.”
Following Genoa, a second installation by Lissoni featuring the two partners will appear at the Salone del Mobile 2020. The third will be at Elite Days 2020, a Sanlorenzo owner event.
Lissoni said the Genoa installation is reinterpreting the hull of its flagship SX112, “imagining it as an ark with an atypical form that contains two BMW X7 automobiles,” to show their evolution.
“The two chrome-plated cars, as if forged in metal, have been transformed into futuristic sculptures that become a symbol of the avant-garde, of the will to dare to make a clean break with conventions, to have the courage for innovation, shared by BMW and Sanlorenzo,” Lissoni said.
The designer is responsible for the open-plan interiors of Sanlorenzo’s SX76 and SX88 “crossover” yachts. “It’s a social boat where internal livability reaches maximum levels,” said the statement.