RBC Capital Markets analyst Edward Aaron reported that Brunswick's brands appeared to perform well at the Miami International Boat Show, which concluded Monday.
"We believe Brunswick products were collectively tracking toward about a 20 percent increase in overall unit sales at the show," he wrote in a report released this morning. "Dollar growth was likely in excess of that, helped by a couple of big yacht sales."
Aaron said the show's success was a positive sign heading into the spring selling season, but expectations should be kept in check.
"It's important to keep in perspective that boat shows historically have spotty predictive value and that this year's show faced an easy comparison, due in part to bad weather a year ago," he wrote. "While Brunswick and its No.1 customer, MarineMax, were likely pleased with the outcome of this year's Miami show, we suspect that both had higher sales growth expectations for the show than for the selling season ahead."