Armendariz exits Groupe Beneteau North America

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Groupe Beneteau has announced that George Armendariz has retired as CEO of the Americas.

Armendariz, a longtime marine industry veteran, took over the Group’s North American operations in August 2016.

A statement noted that Jerome de Metz, the Group’s chairman and CEO, will assume the leadership role for the US subsidiary, Beneteau Inc.

“I would like to thank George for his contributions to the American teams and wish him well in his endeavors to come,” said Jde Metz in the statement.

Christophe Caudrelier, Deputy CEO in charge of operational excellence, will continue to manage all operational activities with the US teams. Gianguido Girotti, deputy CEO in charge of the boat product strategy, will continue to coordinate the American brand strategy, said the statement. 


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