Azimut Benetti Group Sees Robust Sales in Asia-Pacific Market
For the Azimut Benetti Group, the marketplace in Asia is seeing the same Covid-related booms in boat sales that builders are experiencing stateside.
The Italian conglomerate is reporting total sales of over 150 million euros — approximately $177.5 million — for the two brands over the last year, a 10 percent increase when compared to the same time period last year.
Sales are being driven by boats over 24 meters (about 78 feet), with the Hong Kong, Singapore, Japan, Australia, New Zealand and continental China markets seeing the most action.
For Azimut, eight yachts from its Grande line have been sold and delivered: four of the 32 Metri and two each of the 25 and 27 Metri, with five more vessels in the Grande collection to be delivered in the next six months.
Benetti has sold four Oasis 40M units and a B.Yond 37M.
“Significant contributions to achieving these excellent results were made by Marine Italia, the dealer for Singapore, Hong Kong and part of China, and by the new Australian dealer D’Albora, which has established a considerable presence in the region in the space of a single year, as well as opening up new markets on the country’s western coast,” said the company in a statement.