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Azimut reports sales gain and wins major award in Düsseldorf

The Azimut S7 won the European Power Boat of the Year 2018 award in the category of boats larger than 45 feet.

The Azimut S7 won the European Power Boat of the Year 2018 award in the category of boats larger than 45 feet.

Azimut Yachts said at the Dusseldorf boat show that orders for the four-month period that ended last December were up 30 percent from the same period in 2016.

The company said much of the gain can be attributed to a focus on boats 78 feet and longer.

“The Grande collection has made a positive contribution to this performance,” Marco Valle, managing director of Azimut Yachts, said in a statement.

He also said the company confirmed the strategic role that it announced in September.

“The 24-meter (78.7 feet) and over segment was earmarked as the main driver of brand growth,” Valle explained. “Our launch strategy, too, which aims to identify the best context for each product, has proved to be a winning one. Another key factor is the support of a team of architects who have different styles and approaches, with whose help we are successfully bringing to market products with strong personalities, each addressed to a specific target.”

Also at the Dusseldorf show, which continues through Sunday, Azimut said its S7 won the European Power Boat of the Year 2018 award in the category of boats larger than 45 feet.

Lastly, Azimut unveiled two new boats — the Atlantis 51 and the Azimut Flybridge 55. The debut models are two of the six boats Azimut has on display in Dusseldorf. The others are the 60 Fly, the 50 Fly, the S7 and the Grande 30 Metri.

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