Back Cove Yachts celebrates launch of 500th boat

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Announcing a new model and a new company tagline, Back Cove Yachts celebrated its 500th boat Wednesday at its 240,000-square-foot facility in Rockland, Maine.

The 500th boat — a Back Cove 30 — is going to Boston Yacht Sales. In fact, the dealership also took delivery of the builder’s first boat — a 29-footer — almost 10 years ago.

“It was purely a coincidence,” said Boston Yacht Sales owner Michael Myers, who was on hand for the launch. “I needed a boat, and it just happened to be No. 500.”

Myers is one of the so-called “Manchester Six,” a group of Sabre dealers who helped come up with the Back Cove concept in 2003. They were looking for smaller boats to fill the gap below the smallest Sabre model.

Today, Back Coves have been shipped around the world, including 31 boats in Australia. The company has sold 27 boats in the past 120 days, said Bentley Collins, vice president of sales and marketing for Back Cove and Sabre Yachts.

Collins used the celebration to introduce the company’s new tagline: “Practical Elegance. From Maine.”

“A more fitting tagline could not be created,” chief operating officer Jason Constantine said in a release. “We are fortunate to have achieved this 500 launch milestone and must attribute some of that success to this philosophy.”

Kevin Burns, vice president of design and product development, announced a new model: the Back Cove Downeast 37. It’s built using the existing 37-foot hull, but with a new deck, new windshield and the “world’s most enormous cockpit for a 37-footer,” Burns said. The new model is expected to be available in mid-2013.

The company also announced another new boat, the Back Cove 41, which is still in development and is expected to be at the 2014 Miami International Boat Show.

Back Cove builds composite hardtop express powerboats in 30-, 34- and 37-foot models.

— Michael LaBella

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