Baja Marine is selling its Donzi and Fountain Powerboat brands factory-direct in what the company says is a response to changing consumer demand.
Baja Marine CEO Johnny Walker also announced that the company’s dealer partners that represent Baja and the Pro-Line fishing boat brand now can take orders for Donzi and Fountain models and service those customers after delivery.
The new program eliminates the need for dealers to stock these larger, more expensive boats in their showrooms, the company said.
“We recognize that many dealers are reluctant to inventory some of these bigger, higher-priced models,” Walker said in a statement. “However, we also know that they want to have a service relationship with the buyers who bring the boats back to their markets. So we see this program as a win-win for everyone concerned.”
Through the program, customers can work directly with the staff at Baja’s plant in Washington, N.C., where both brands are built, to buy, personalize and build new Donzi and Fountain powerboats. They also can take delivery at the factory.
"We’ve found that Donzi and Fountain customers really value having a personal relationship with the factory that is building their new high-performance boat,” Walker said. “Whether they are buying a boat to race in, to take to poker runs or simply to enjoy running offshore and in their local waters, these customers like being able to work with us directly on designing the hull graphics and equipping their boat with engines, features and options. And they want to come to the plant to see their boat being built.”