Skip to main content

Baja Marine goes digital with marketing brochures

Baja Marine announced it is “going green” with marketing efforts for its Baja, Donzi, Fountain and Pro-Line boat brands.

Instead of printing thousands of copies of traditional brochures, Baja Marine created a digital 2014 brochure for each boat line in an effort to decrease the amount of paper it produces and reduce the company’s environmental footprint.

Baja, Donzi, Fountain and Pro-Line dealers will distribute the digital brochures to prospective customers on custom-designed USB drives displaying each company’s logo. Each brand’s brochure also is accessible through its website.

In addition, Baja, Donzi, Fountain, and Pro-line boats on display in dealer showrooms and at boat shows will have QR code stickers on their hull sides. When customers who have a smartphone equipped with a QR code-reader app snap a photo of a code, it will lead them directly to the online brochure pages, providing information and specifications for that model.

New “Information Station” digital kiosks will be in factory-authorized dealer showrooms and allow customers to print out brochure-quality information pages specific to the boat models they are interested in.

“Now our customers don’t have to walk around a boat show with a bag of brochures. They can print out just the page they need or pull it up on their smartphone and use it to compare the boat they are considering with other models,” Baja Marine CEO Johnny Walker said in a statement. “We feel our customers are savvy about digital media. It’s an electronic world.”

“It costs our company more money to produce these new custom USB flash drive brochures than the old fashioned printed brochures,” Baja Marine vice president Nick Miller said. “But we end up with a green brochure that has an incomparable shelf life, given the consumer also can use the flash drive for personal and/or business document storage.”

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .