Baja Marine chose Bob Black & Co. Inc. and Turnkey Communications and Public Relations Inc. to help reintroduce the brand.
The Baja brand will relaunch with its 2012 model line, which is in production in Washington, N.C. Baja Marine’s new public relations counsel will work under the direction of Craig Barrie, vice president of sales and marketing.
Turnkey Communications, founded in 2005 by boating industry veteran Louisa Rudeen Beckett, specializes in providing “turnkey” communications solutions to the marine and private aviation industries. Louisa and Gary Beckett, her husband and partner in the firm, have nearly 50 years of combined experience in the journalism and communications fields.
Louisa Rudeen Beckett has covered boats as editor of several boating magazines, including Southern Boating and Motor Boating. Gary Beckett has served as editor of Soundings Trade Only, communications director for Outboard Marine Corp. and account manager for a general aviation nonprofit.
Black entered the marine business in 1964 with New York public relations agency Harry Bruno & Associates and later served as that company’s executive vice president. He formed Bob Black & Co. in 1974 and has served more than 100 clients in the field and written for magazines and newspapers. Black has been involved in the high-performance world since 1985, having served as media director for Offshore Power Boat Racing in the 1980s and 1990s. He has also represented such companies as Cigarette, Donzi, Wellcraft Scarab and Dragon.
Under the ownership of Liberty Associates, Baja Marine builds performance sportboats from 21 to 27 feet in a 250,000-square foot manufacturing facility.