Skip to main content

Bass Cat and Yar-Craft announce personnel move

Bass Cat and Yar-Craft named Dave Davis as the new West Coast regional sales manager for both brands.
Dave Davis

Dave Davis

Bass Cat and Yar-Craft named Dave Davis as the new West Coast regional sales manager for both brands.

Davis previously founded and was the CEO of a company specializing in aftermarket marine and automotive lighting and accessories. The married father of three is a bass enthusiast with ties to the industry.

Davis will be based in Mesa, Ariz., and the brands said his new role will be to oversee all Bass Cat and Yar-Craft sales in the West Coast territory, which encompasses New Mexico, Arizona, California, Nevada, Utah, Colorado, Wyoming, Idaho, Oregon, Washington and Montana.

“We are excited to add Dave’s unique experience and wealth of knowledge to our staff, and we are committed to providing him the resources needed to build our brands on the West Coast,” Bass Cat and Yar-Craft president Rick Pierce said in a statement.



NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.


Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.


Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.


Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.