Bass Cat and Yar-Craft named Dave Davis as the new West Coast regional sales manager for both brands.
Davis previously founded and was the CEO of a company specializing in aftermarket marine and automotive lighting and accessories. The married father of three is a bass enthusiast with ties to the industry.
Davis will be based in Mesa, Ariz., and the brands said his new role will be to oversee all Bass Cat and Yar-Craft sales in the West Coast territory, which encompasses New Mexico, Arizona, California, Nevada, Utah, Colorado, Wyoming, Idaho, Oregon, Washington and Montana.
“We are excited to add Dave’s unique experience and wealth of knowledge to our staff, and we are committed to providing him the resources needed to build our brands on the West Coast,” Bass Cat and Yar-Craft president Rick Pierce said in a statement.