Bass Cat Boats said it has established a strategic affiliation with The Bass Zone website, which covers bass fishing.
Established in 1995, The Bass Zone produces streaming video, a live studio web show, on-demand videos, web video documentaries and editorial content for bass fishing.
“We take great pride in producing innovative content while creating a strong brand presence in digital assets for our customers,” Mark Jeffreys, owner of Z3 Media, said in a statement. “I am fired up about the opportunity to work with such a great company as Bass Cat — plus, the chance to work with Rick Pierce and his staff is an added bonus.”
“The core anglers interacting on The Bass Zone are exactly those that are attracted to our products,” Bass Cat president Rick Pierce said. “They understand our sport, true performance and the history and quality we represent. The audience of The Bass Zone shares our core passion. I’ve been fortunate to have known Mark Jeffreys for many years, and we are pleased to welcome him into the Bass Cat family.”