Bass Cat signs deal with bass-fishing enthusiast website

Author:
Publish date:

Bass Cat Boats said it has established a strategic affiliation with The Bass Zone website, which covers bass fishing.

Established in 1995, The Bass Zone produces streaming video, a live studio web show, on-demand videos, web video documentaries and editorial content for bass fishing.

“We take great pride in producing innovative content while creating a strong brand presence in digital assets for our customers,” Mark Jeffreys, owner of Z3 Media, said in a statement. “I am fired up about the opportunity to work with such a great company as Bass Cat — plus, the chance to work with Rick Pierce and his staff is an added bonus.”

“The core anglers interacting on The Bass Zone are exactly those that are attracted to our products,” Bass Cat president Rick Pierce said. “They understand our sport, true performance and the history and quality we represent. The audience of The Bass Zone shares our core passion. I’ve been fortunate to have known Mark Jeffreys for many years, and we are pleased to welcome him into the Bass Cat family.”

Related

Social Media App Launches

Scuttlebutt is a free platform to help connect the boating community, in addition to offering real-time weather conditions and other information.

The Dearth of Inventory

A continued push for new product has dealers looking well into the future for inventory levels to normalize.

Registration Open for IWMC

ICOMIA’s World Marinas Conference is scheduled for Oct. 12-14 in Dubai.

YellowV Appoints Product Sales Manager

The Vetus company aims to target growth in the watersports sector by appointing Nick Tuinenburg as product sales manager.

Lowrance, White River Marine Strengthen Collaboration

Electronics packages from the Navico subsidiary, including Ghost trolling motors, are set to be standard equipment on select White River boat brands.

Dealers: Will You Attend Boat Shows?

Will the shortage of boat inventory and other supply-chain challenges influence dealer decisions to attend fall and winter boat shows?

Change is Coming, Ready or Not

Every marine business must prepare for all kinds of technology that will upend the industry, fast.