Bass Pro Shops, Cabela’s Air Super Bowl Ad

Author:
Publish date:
Bass Pro Shops Superbowl Ad

Bass Pro Shops and Cabela’s aired their first Super Bowl commercial during the National Football League’s championship game Sunday, a message about nature’s healing power, the companies said in a statement.

The 60-second spot, titled “Get Back to Nature,” shows people fishing, boating, camping and participating in other outdoor pursuits. The voiceover tells viewers that the “great outdoors are wide open,” and “to get back to nature” and “connect with the ones we love the most.”

Click here to watch the ad.

“If there is a bright spot in these challenging times, it’s that more families are discovering the outdoors than ever before,” Bass Pro Shops founder Johnny Morris said. “Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing.”

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.