Bass Pro Shops names new chief marketing officer

Publish date:
Jamie Sohosky

Jamie Sohosky

Bass Pro Shops founder/CEO Johnny Morris has appointed Jamie Sohosky as chief marketing officer for the Great Outdoors Group of companies. She will oversee omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorship, partnerships and additional facets of marketing. The position will support all divisions including Bass Pro Shops, Cabela’s, White River Marine Group and Big Cedar Lodge.

“Jamie brings a passionate, customer-first approach that will help drive our overall marketing strategy and be key to the future success of our brands,” Morris said in a statement. “Her family has Missouri roots and enjoys spending time together outdoors. She understands what sets our company apart and how to provide customers with positive, memorable experiences.”

Sohosky’s most-recent role was as vice president, marketing, customer experience at Wal-Mart U.S., where she was responsible for end-to-end customer experience strategy.

“Throughout my career at agencies, manufacturers and in retail, one constant has always been my curiosity, passion and drive to serve customers,” Sohosky said in the statement. “I’m also energized by purpose-driven brands and there’s no better example of that than the Johnny Morris group of brands and his mission to inspire everyone to enjoy, love and conserve the outdoors.”

Sohosky is a St. Louis native and graduate of the University of Missouri-Columbia. In her career, she was in various domestic and international roles at Walmart. Before joining that company in 2006, she served as category marketing manager for Campbell Soup Co. and at advertising agencies supporting brands such as Nike, Jim Beam and Tropicana. She is a member of the Shopper Marketing Hall of Fame and was previously recognized as one of Talk Business & Politics’ Forty Under 40. She and her husband Chris and their two sons will be relocating from Bentonville, Ark., to Springfield.


Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Opens Today

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.

Mercury, Navico Join Electric Race Series

The Brunswick Corp. subsidiaries will provide an e-powertrain and electronics for the new E1 Series, which will feature electric hydrofoil boats.

Rollick and Lightspeed Team Up on Dealer Support

The partnership will give LightspeedEVO dealers access to Rollick’s consumer analytics.

End of an Era

Leon Slikkers retires from Tiara while a new boat is planned.