Bavaria Yachts said it appointed Miami-based Performance Boat Sales as a motorboat and sailing yacht dealer.
Bavaria is participating in the Fort Lauderdale International Boat Show for the fourth year in a row and is at Dock F/G 32-35. The show concludes today.
“The U.S. will continue to be a pivotal market in the growth and development plans of Bavaria Yachts, and we will make big investments to increase our presence in building a strong dealer and service network to implement this plan,” Bavaria Yachts global head of sales Stefan Klaassen said in a statement.
“This strategy will enable us to develop our presence locally across the continental U.S. and have a much closer relationship with our customers on both service and sales.”
Bavaria said its new partnership with Performance Boat Sales will showcase three new yachts at the Dec. 1-4 St. Petersburg Boat Show and launch the new Bavaria E40 Sedan and E40 Fly models in Miami in February.
That launch will begin a venture of new models that include the new sailing yacht Bavaria C57, which Bavaria said is ushering in a new era at the company.
Yacht Sales West and Horizon Yachts are also Bavaria dealers.