Bavaria Yachts plans new factory-direct locations - Trade Only Today

Bavaria Yachts plans new factory-direct locations

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Bavaria Yachts announced plans to open factory-direct locations in Newport, R.I., the Great Lakes (Chicago) and the San Francisco Bay area by the end of the year.

In 2011, Bavaria Yachts USA launched a new direct-business model, starting with its flagship location in the heart of Annapolis, Md.

“Based on the tremendous demand and market feedback coming from the premiere of the all-new Cruiser line at the 2011 U.S. Boat Show in Annapolis, Bavaria is expanding the current sales/service/charter footprint to directly serve the Northeast, Great Lakes and Northern California markets,” the company said in a statement.

The new locations will offer direct sales of Bavaria Yachts built to each owner's specifications, the ability to charter a new Bavaria, limited opportunities for owners to put their boat into charter to defray expenses and customer service focusing solely on Bavaria owners.

Each new location will include a dedicated Horizon Yacht Charters base.

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