Bavaria Yachts plans new factory-direct locations

Publish date:
Social count:

Bavaria Yachts announced plans to open factory-direct locations in Newport, R.I., the Great Lakes (Chicago) and the San Francisco Bay area by the end of the year.

In 2011, Bavaria Yachts USA launched a new direct-business model, starting with its flagship location in the heart of Annapolis, Md.

“Based on the tremendous demand and market feedback coming from the premiere of the all-new Cruiser line at the 2011 U.S. Boat Show in Annapolis, Bavaria is expanding the current sales/service/charter footprint to directly serve the Northeast, Great Lakes and Northern California markets,” the company said in a statement.

The new locations will offer direct sales of Bavaria Yachts built to each owner's specifications, the ability to charter a new Bavaria, limited opportunities for owners to put their boat into charter to defray expenses and customer service focusing solely on Bavaria owners.

Each new location will include a dedicated Horizon Yacht Charters base.


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.