Bayliner’s “Rendezvous on the River” brought dealers from around the world together at its Knoxville, Tennessee, headquarters to glimpse the company’s new products.
“It was one of the best dealer meetings Bayliner has had the benefit of hosting,” Bayliner president Keith Yunger said in a statement. “From dealer participation to brand direction, ‘Rendezvous on the River’ has added momentum to an already stellar year with dealer sales and marketing performance.”
The brand announced achievements in terms of low warranty claims, as well as a seventh consecutive Customer Satisfaction Index award.
Sales vice president Andrew Mahadevan outlined Bayliner’s investment in the company’s dealer partners with retail promotions such as Bayliner’s Big Deal and Scorching Summer sales events.
“The investments in retail promotions, along with more robust training and open communication and strategy discussions between Bayliner and our dealers, have allowed us to mutually grow market share in segments we are targeting,” Mahadevan said. “Marine dealers have recognized this, which has also allowed for strong growth of our dealer base.”
As of September, globally 34 dealers were added to the Bayliner brand.