Bayliner joins Sea Tow program

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Bayliner Boats and Sea Tow Services International announced a new partnership that features Bayliner's participation in Sea Tow’s popular Sea Care program.

By joining the Sea Care program, Bayliner will be extending a complimentary 95-day Sea Tow membership to all new Bayliner boat owners. Existing Bayliner owners who are not already Sea Tow customers will be able to get 14 months of Sea Tow membership for the price of 12.

“Bayliner is the No. 1 brand in our recreational category, and Sea Tow is the top name in boater assistance,” Bayliner director of marketing and portfolio planning Matt Guilford said in a statement. “With a shared common vision of maximizing our customers’ time and enjoyment on the water, it only makes sense for us to be a part of Sea Tow’s Sea Care program.”

The Sea Care program was designed to give boatbuilders and dealers the ability to provide customers with service after the sale by offering access to Sea Tow captains who, among other things, provide professional on-water assistance 24 hours a day, seven days a week.

“Sea Tow is thrilled to welcome Bayliner to our Sea Care program. Our expert Sea Tow captains and staff are standing by 24/7 and look forward to helping make the boating experience worry-free for new Bayliner owners,” Sea Tow chief administrative officer Kristen Frohnhoefer said in a statement.