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Bayliner reports 1Q boat-show sales boost

Bayliner said first-quarter boat show sales are up 11.7 percent from last year and the builder said it anticipates greater successes throughout the year.

“There is a tremendous amount of momentum with the Bayliner brand in the marketplace right now,” Bayliner vice president of sales and global planning Andrew Mahadevan said in a statement.

“In the past year we have launched six all-new platforms that resonate with what the market desires — intuitive, purpose-built product that brings value to the customer. It’s that product, coupled with the Big Deal promotion, and a solid foundation of the world’s best dealers that has equated to success.”

Bayliner’s Big Deal promotion ran through the boat show season and coupled retail incentives with extended warranties on select models.

“The Big Deal gave us the opportunity to showcase our newly designed deckboats and prove we are willing to stand behind our product,” Mahadevan said. “The results show us that customers see the value in the brand and know that six consecutive CSI awards are not easily earned.”

In February, Bayliner unveiled the brand-new Element XL at the Miami International Boat Show, where the model achieved “unanimous acclaim,” Bayliner brand manager Michael Yobe said.

The latest addition to the revolutionary Element Series, the XL has reached the watermark of its predecessor’s popularity according to several marketing metrics, Bayliner said. Yobe said that means the Element Revolution has taken hold and the 18-foot XL is on pace to be the most successful launch since the original Element.

“The Bayliner team is exceptionally proud of the Element XL launch,” Yobe said. “The Element series is a revolution in on-water accessibility and family fun, and we think the excitement around the XL has definitely invigorated interest in the rest of our lineup as well.”

Click here for a video that includes an interview with Bayliner president Keith Yunger about the Element XL.


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